What is employer branding and how to create a winning EVP
Employer branding (EB) is how your company is perceived as a workplace. It covers your organisation’s culture, values, reputation, and overall employee experience. A strong employer brand communicates why your organisation is an exceptional place to work, helping you attract and retain the right talent. Defining Your Employee Value Proposition (EVP) A key component of […]
An introduction to SEO for talent acquisition
With job boards, social media, and career sites all battling for attention in the recruitment space, standing out can feel like shouting across a packed stadium. But what if you could position yourself where your ideal candidates are already looking? That’s where SEO comes in. SEO is a game-changer for recruiters. When done right, […]
LinkedIn’s new TikTok-style discovery feed: will it be embraced or rejected?
TikTok has access to your personal information including your name, age, gender, birthday, as well as what you enjoy and don’t enjoy watching, with a smart algorithm to keep you scrolling. Kind of scary when you think about it, right? Now imagine a platform that has access to all the above, plus ALL your professional […]
