From Clicks to Conversions: A Marketing Case Study You Can Learn From
Recruitment marketing has changed. Top talent no longer responds to job postings alone; they want purpose, clarity, and a sense of belonging. For National Express, a UK transport leader with a fleet of iconic coaches and a market-leading bus operation in the West Midlands, the challenge was clear: attract new bus drivers, increase female representation, […]
How to Turn Your Employees into Brand Culture Ambassadors on LinkedIn
Employees who love your brand culture will share it. Here’s how to help them become LinkedIn brand ambassadors. We’re all online these days, and your employees can be some of your brand’s most genuine advocates. When they connect with your company’s culture and share it on LinkedIn, they’re not just spreading your message, they’re building […]
