Employees who love your brand culture will share it. Here’s how to help them become LinkedIn brand ambassadors.

We’re all online these days, and your employees can be some of your brand’s most genuine advocates. When they connect with your company’s culture and share it on LinkedIn, they’re not just spreading your message, they’re building trust, attracting the right talent, and showing what your brand is really about.

So, how do you turn your team into authentic brand culture ambassadors on LinkedIn? Here’s how.

Define Your Brand Culture

Before encouraging your employees to represent your brand, you need to define your brand culture clearly. What are the values that define your company? Whether it’s innovation, sustainability, or inclusivity, make sure everyone understands and connects with these values. This clarity ensures that your employees can confidently share your brand culture with their networks. If you need help with defining your culture, RedKnows offers EVP services that can help you craft a compelling Employee Value Proposition.

Align Employees with Your Brand Values

Once your brand culture is clear, you need to help employees align with it. Host workshops or discussions where you explain the values your company stands for and how they can share these values online. Provide guidance on how to use the right tone of voice, what types of content to share, and how to engage with relevant professional networks on LinkedIn. When your employees are aligned with your brand’s ethos, they will naturally share it in an authentic way.

Make Sharing Simple

To make it easy for employees to share content, provide them with ready-to-go assets like blogs, graphics, or videos that reflect your company’s culture. Encourage them to personalise these posts by adding their own stories or experiences related to your brand. This makes the content feel more genuine and engaging. The easier you make it for them, the more likely they are to participate.

Encourage Employee-Generated Content

Employee-generated content (EGC) is one of the most effective ways to show off your brand culture. Encourage your employees to share their personal experiences and perspectives about working with you. Whether it’s a story about a recent company event or an insight into your values in action, EGC adds a personal touch that resonates with others. The authenticity of employee posts can help build stronger connections with your audience.

Recognise and Celebrate Contributions

Acknowledge your employees’ efforts when they share content related to your brand culture. Celebrate their contributions on your company’s LinkedIn page or during team meetings. This recognition not only boosts morale but also motivates others to get involved. You might even consider a reward system for employees who actively promote your brand on LinkedIn.

Lead by Example

As a leader, your actions set the tone for the rest of the team. Share content on LinkedIn that reflects your brand’s values and engage with your employees’ posts. When your leadership team actively participates in promoting the brand culture, employees will follow suit. Leading by example is one of the best ways to inspire your team.

Empower Your Team with RedKnows’ Personal Brand Consultancy

Turning your employees into brand culture ambassadors on LinkedIn is an ongoing process. It takes effort, but with the right tools and support, your team can become powerful advocates. 

At RedKnows, we run a Personal Brand Consultancy that helps your employees represent your brand culture confidently and authentically. Our EVP services can also help you align your brand culture with your team, ensuring a consistent message both inside and outside your organisation. 

Here’s what Kayleigh, a Talent Acquisition Partner at ERIKS, said after our workshops:

“It’s quite clear that Coel is really knowledgeable and an absolute specialist within his chosen field of work. Thanks again for what you brought to ERIKS and especially for what you did for me and my personal brand. Would 100% recommend Coel and his team!”

Ready to get your team feeling good about showing up online? Let’s chat.