EVP

Stand out as an employer of choice with a powerful Employee Value Proposition designed to attract, engage, and retain top talent.

What's included?

Campaign design & asset creationCampaign strategy & messagingCopywritingDigital playbookEVP 360EVP strategy workshopExternal launch strategyInternal launch strategy

We think you'll love:

EVP 360

What makes your company an employer of choice?

We’ll dive deep into your strategy, brand, and value proposition to deliver a comprehensive 360° view of your current and ideal positioning from a Talent Attraction perspective.

Through online surveys across key departments, combined with our research and expertise in what defines a strong EVP, you’ll gain clear insight into where your EVP stands today – and how to effectively activate it both internally and externally across your marketing channels to position your business as an employer of choice and drive maximum impact.

Beyond identifying your current positioning, we’ll help you articulate the unique strengths, culture, and employee experience that differentiate your organization in a competitive talent market. This includes uncovering the authentic stories that make your people proud to work for your company and translating those into compelling messages that resonate with top talent. We’ll assess your communication strategies, leadership alignment, and candidate journey to ensure that every touchpoint reflects your brand values and delivers a consistent, engaging experience.

Additionally, we’ll provide actionable recommendations to strengthen your internal culture, enhance your employer reputation, and improve overall employee satisfaction. By aligning purpose, values, and experience, we’ll ensure your EVP not only attracts talent but sustains engagement and drives measurable business growth.

Ultimately, our approach empowers your business to attract, engage, and retain the right talent – people who align with your mission and fuel long-term success. Together, we’ll turn your EVP into a powerful magnet for talent, reinforcing your reputation as a truly exceptional place to work.

Cross-functional workshops

Ready to generate a buzz around the office?

Our bespoke, cross-functional workshops are designed to bring your EVP to life from the inside out. Led by our Talent Acquisition experts, these interactive sessions engage your HR, Talent, and business teams in collaborative conversations that uncover the heart of your organization’s culture and values—the foundation of your authentic EVP.

We cover key elements such as career development, leadership, culture, benefits, and employee wellbeing. Together, we’ll help you lean into what you do best and identify opportunities to elevate areas that can be even stronger. Each workshop is built to spark meaningful dialogue, foster collaboration, and surface the genuine stories that define your employee experience.

By bringing together diverse perspectives from across the business, we ensure your EVP reflects both leadership vision and employee voice – creating a message that feels inclusive, relevant, and true. Participants will leave inspired, aligned, and energized to champion your culture.

We’ll also explore how to bring your EVP to life across key moments that matter – from onboarding and internal engagement to external employer branding and recruitment campaigns. Ultimately, these workshops don’t just build alignment; they create excitement, ownership, and lasting advocacy, turning your people into passionate ambassadors of your brand.

EVP Strategy

What’s your EVP game plan for becoming an employer of choice?

We’ll create and deliver an authentic EVP strategy designed to boost employee retention and attract top talent who align with your company’s values and culture.

As a true extension of your team, we’ll uncover what makes your company stand out – and craft clear, compelling messaging to communicate those strengths to internal and external audiences, helping you build your reputation as an employer of choice.

Our approach begins with deep discovery: employee interviews, leadership workshops, and competitor benchmarking to identify what truly differentiates your organization. We’ll translate these insights into a distinctive EVP framework – one that resonates emotionally and rationally with your people. From there, we’ll bring your EVP to life across every touchpoint: careers site, recruitment campaigns, onboarding experiences, and internal communications.

We’ll also build a rollout and activation plan to ensure your EVP becomes more than words on a page – it becomes the lived experience of your workforce. Through tailored engagement initiatives, ambassador programs, and storytelling strategies, we’ll empower leaders and employees to champion your brand from within.

Finally, we’ll measure success through engagement scores, retention data, and recruitment metrics to continuously refine your EVP. The result? A powerful, credible employer brand that attracts exceptional talent, inspires loyalty, and drives long-term business performance.

What our clients say

When we were looking to partner with a marketing specialist to help us deliver our employer brand recruitment and retention strategy, we looked at numerous options, but for us, RedKnows was the clear choice.

I’d highly recommend RedKnows to any business looking to develop or launch an employer brand, value proposition, or attraction and retention strategy.

Wayne Hemings, Head of Talent and Employee Engagement, ERIKS UK & Ireland

Related services

360 Deep Dive

Unlock valuable insight with a comprehensive marketing audit to discover how your business is performing, along with strategic recommendations.

Jobs

Get your job adverts seen by the right people at the right time, every time.

Workshops

Instructional marketing workshops to skyrocket your teams’ success.

Personal Brand

Build your personal brand and develop your digital presence to attract top talent in a truly authentic way.

Branding

Modern, daring, jazzy or edgy – whatever your style, we’ll create a new brand that is uniquely and authentically you.

Production

Generate a buzz around your people and proposition with our range of bespoke production and video marketing services.

Paid Media

Engage audiences, generate leads and increase brand awareness in a crowded market with our bespoke pay-per-click solutions.

Design

From business cards and brochures to tote bags and water bottles, meet your specific marketing needs with our bespoke Graphic Design services.

SEO

Bespoke, data-driven, professional recruitment SEO services designed to drive quality traffic to your website

Web Design

Showcase your unique value proposition, attract top talent, and optimise user experience with our microsite and web design services.

Email

Elevate your Email Marketing strategy to increase brand presence, engage audiences, and attract top talent, or create truly personalised communications that attract great clients.

Social Media

From channel strategies to TikTok content calendars, our Social Media Marketing services are designed to drive growth and deliver results.

Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

First Name

Last Name

Company

I Accept T&Cs

By clicking submit, you consent for us to store and process your personal information to respond to your enquiry, we may also send you relevant marketing emails. For more information please read our Privacy Policy, and of course you can unsubscribe at any time.

EVP