Recruitment marketing is evolving rapidly for In-House talent teams, and one game-changer is recruitment videos. Combining creativity, storytelling, and strategy, recruitment video production brings employer branding to life, engaging potential candidates in ways that traditional text-based content simply cannot.
Who better to showcase your company than the very people who live it every day, your current employees?
Why Video Matters in Recruitment Marketing
- Storytelling at Scale: Recruitment videos let employers showcase their culture, values, and workplace authentically. A well-crafted “day in the life” video or an employee testimonial can speak volumes about your organisation.
- Higher Engagement Rates: Studies show that video content receives higher click-through and engagement rates compared to static posts. It’s a compelling way to grab attention on social media or job boards.
- Memorable Branding: Visual storytelling creates emotional connections, making your brand stand out. Candidates remember what they see and can feel more about the business than if they were to just read a post.
- Adaptable Formats: Videos can be tailored to different platforms. Short, snappy clips for TikTok and Instagram, polished corporate videos for LinkedIn, or immersive virtual tours for your careers website.
Recent Case Study: A Fly-on-the-Wall Perspective
One standout example of the power of recruitment video was a “Day in the Life” documentary-style film. Instead of focusing on individual employee stories, we shone a spotlight on an emergency call centre department, capturing the heartbeat of the entire team during one of their long shifts.
Through this immersive approach, we introduced viewers to many team members and their managers, getting to know them both personally and professionally. We discovered what drives them and what motivates them to keep coming back to work each day.
The result was a compelling nine-minute documentary showcasing not just the critical nature of their work, but also the camaraderie, friendships, and vibrant culture within the department. It painted an authentic picture of the supportive and friendly environment where future hires would thrive.
What made this project even more versatile was its adaptability. The full-length recruitment video could be seamlessly edited into shorter, engaging snippets, perfect for a targeted social media campaign. These bite-sized highlights ensured the story reached a wider audience, maintaining its impact across platforms.
Innovative Recruitment Video Content Ideas
- Employee Spotlights: Introduce team members and let them share what they love about working for your company.
- Office Culture Snapshots: Give candidates a sneak peek into your day-to-day operations, team-building activities, and celebrations.
- Application Journey Videos: Offer guidance on the hiring process, from submitting a CV to interview tips, easing anxiety for candidates.
- Behind-the-Scenes Stories: Show what goes into making your products or delivering your services—people love seeing how things work. LinkedIn is a great place to show your BTS
- Immersive Tours: Using high-definition 360° video technology to create dynamic video tours that showcase your buildings and office spaces, offering viewers an engaging, interactive experience.
Measuring Success
To ensure your recruitment marketing videos hit the mark:
- Tools like Buffer will help you to track metrics, like views, engagement rates, and conversions (e.g. applications received).
- Analyze feedback and comments to understand candidate reactions.
Conclusion
Recruitment Video production isn’t just a trend—it’s a crucial component of modern recruitment marketing strategies. By investing in compelling visuals and authentic storytelling, businesses can create meaningful connections, attract the right talent, and build a brand that stands out in today’s competitive job market. Whether you’re a budding start-up or an established business with diverse departments and teams, the key is to create video content that connects with your audience and captures the distinctive essence of your employer brand. 🎥✨
