Antony George

Generating tangible ROI, tripling web traffic, and converting new inbound leads with a dynamic new brand.

The brief

Antony George Recruitment are specialist financial services recruiters, sourcing and carefully selecting Regulated Financial Advisers and Paraplanners, and experienced support roles.

With 7 years industry experience in an industry where the status quo is expected, they make Financial Services recruitment stand out as different, positive, and motivational.

The business is founded and owner-run by Lewis Byford, who has worked in the Financial Services sector since 2011 and has built up close working relationships with many successful financial companies and individual professionals, and Lee Old, who started his Financial Services career as a private introductory broker.

The challenge

Lee and Lewis were in desperate need of a new, refreshed and truly reflective brand, a new website, and strategic support and delivery for their social media channels and email marketing.

Lewis and Lee are anything but traditional Finance Recruiters, they are young, fun and vibrant and their brand had to reflect that.
Two male professionals looking at a screen | RK branding services
A male professional on the phone walking down a corridor | RK branding services

The solution

We worked closely with Lewis and Lee to establish what was important to them and what they envisioned for their new brand.

We quickly established that the most important thing to Lewis and Lee was a refreshed, modern and disruptive approach to Financial Planning Recruitment, and they wanted to be the faces of the brand.

We drastically redesigned their brand, externally and internally. We flipped how Antony George talked about themselves, we invigorated their business plan and gave the whole business a facelift. Including a neat animation explainer video.

When we relaunched the new brand, Antony George they saw a immediate ROI, with website traffic tripling, and converting new inbound business leads from their own website for the first time. Within 4 months Antony George was oversubscribed on their retained recruitment model, with a waiting list of clients to sign up.

Subsequently, the team partnered with us on their SEO strategy, video editing, Social Media, Email and Website maintenance.

The results

What our client said

quotes | digital marketing services
“The team at RedKnows came highly recommended, and from the outset, we felt we had made the right choice.

They are clearly experts in marketing and the recruitment sector, overall, we couldn’t be happier. We have a new brand identity, a new website that is perfectly set up to drive our growth and is already generating leads, and new content that helps position us as a specialist recruiter.

The feedback from clients, candidates, and partners has been absolutely fantastic. We couldn’t recommend them highly enough and would encourage any recruiter that is thinking of making marketing a part of their business to use these guys first.”
Lewis Byford Co-Founder, Antony George Recruitment

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