Collins McNicholas

Using professional SEO services to elevate visibility, attract the right clients, and grow qualified web traffic.

The brief

Our client, Collins McNicholas’ Recruitment & HR Services Group, connects companies across Ireland with top talent by delivering innovative recruitment and HR solutions that support growth, drive success, and meet the evolving needs of diverse sectors.

The challenge

Collins McNicholas came to us facing a clear challenge: how to attract new clients and boost qualified traffic to their website.

Their existing SEO efforts were not fully optimised to reach the right audience or convert search visibility into meaningful leads.

The goal was to create a clear, actionable roadmap that could strengthen their digital presence, increase visibility in search engines, and ultimately generate more enquiries from prospective clients through professional SEO services tailored to their business objectives.

The solution

Initially we carried out a free MOT for the client. This is a complimentary marketing audit designed to provide a high-level overview of their SEO performance, and strategic opportunities for improvement.

Collins McNicholas were so impressed with the MOT output they requested we complete a full 360 Deep Dive.

We were then able to complete additional research, including competitor analysis and develop a tailored SEO strategy focusing on attracting the right audience through sector-specific and location-based pages, ensuring the approach was both targeted and sustainable.

Our professional SEO services included implementing the strategy, on-page optimisation, content refinement, and technical improvements to strengthen site structure and enhance user experience over a period of 6 months. We provided ongoing monthly reporting, tracking key performance metrics, monitoring progress, and making adjustments where needed to keep performance on track.

The results achieved during this phase were so strong that the project was extended for a further six months – demonstrating the lasting impact of our professional SEO services in driving measurable growth and long-term online success.

The results

35%

increase in web traffic within 6 months

50

keywords ranking on page 1

65%

of keywords in new strategy ranking

What our client said

Strategic Marketing Services | Recruiters and Talent Teams | RedKnows
“We were looking to improve our recruitment website’s performance, and in particular our SEO strategy, when Neil from RedKnows reached out. We were familiar with their work and their free Marketing MOT provided such valuable, immediate insights that investing in their full 360 Deep Dive was an easy decision. This clearly highlighted where we needed to focus our attention to help attract clients and candidates. A highly recommended partner.”
Hollie Hastings, Marketing Manager, Collins McNicholas Recruitment & HR Services Group

Related case studies

CooperVision

Refreshing a global employer brand and launching through social media, to attract top talent worldwide.
VIEW CASE STUDY
CooperVision Employer Brand Case Study

AYM Recruitment

Crafting a brand identity as unapologetic and direct as their recruitment style to improve brand recognition.
VIEW CASE STUDY
AYM Recruitment Case Study | Building Brand Recognition

Teacher Lounge

Building a global brand and website that resonated across cultures and set a new standard in international teaching.
VIEW CASE STUDY
Mobile device website examples showing the new brand personality RedKnows created for Teacher Lounge

National Express

Assisting West Midlands’ largest bus operators, campaigning to attract more female drivers.
VIEW CASE STUDY
National Express Employer Branding Case Study | RedKnows Marketing

Hunter Gatherer

Engaging clients & candidates through two new websites, SEO, and Email Marketing to deliver an ROI of 41:1.
VIEW CASE STUDY
Discover how RedKnows helped Hunter Gatherer boost traffic, leads, and ROI through a targeted digital strategy. We are an SEO Agency in Birmingham.

Antony George

Generating tangible ROI, tripling web traffic, and converting new inbound leads with a dynamic new brand.
VIEW CASE STUDY
Explore how RedKnows' rebranding for Antony George Recruitment tripled web traffic and generated inbound leads through a dynamic new brand.

Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

The results

Sign up to our newsletter

Subscribe to exclusive news, resources and insights from the RedKnows squad.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our GDPR and/or Privacy Policy.