Hunter Gatherer

Engaging clients & candidates through two new websites, SEO, and Email Marketing to deliver an ROI of 41:1.

The brief

Hunter Gatherer are an NHS Framework approved specialist healthcare recruitment agency. The company is split into two specialist divisions:

AHP, which is dedicated to the provision of Allied Health Professionals,
MH, which provides Mental Health and Nursing Professionals.

The challenge

Create two new websites that are easier to navigate, and build their SEO up to get maximum traction and ROI as early as possible.

Complement the website launches with a Social Media and Email Marketing strategy to drive clients and candidates to the new sites.

Target return on investment ratio of 4:1 for every pound spend with us.

The solution

We built two new websites in six weeks from start to go live, on WordPress with an API integration to Bullhorn CRM.

We devised, created and implemented a targeted SEO strategy for both brands, using our own tools and knowledge to identify quick wins versus competitors and user behaviour for the two sectors.

We created and tested a Social Media strategy for six months, A/B testing different designs and call to action messages to identify the best performing versions for both brands before pushing activity to the best performing activity.

This was accompanied by an Email Marketing strategy to engage clients and candidates, and drive conversions on the new websites.

We integrated the Google For Jobs schema so that both brands’ jobs featured highly on Google from day one, featuring their brand and a link to their websites, allowing them to own the entire candidate journey.

We carried out Train-The-Trainer sessions with the Head of marketing on Personal Brand, which was then cascaded to all recruitment teams across the Hunter Gatherer group.

The results

£92,000

of marketing-sourced revenue generated

41:1

return on investment

75

keywords ranking on page one of Google after six months

What our client said

“RedKnows was recommended to me by another recruitment agency, and then I had first-hand experience when Neil, the founder, was a guest speaker at an industry event I attended.

I initially engaged them to redesign our two websites, and they did a great job. We then worked together on SEO and traffic driving campaigns to increase applications and placements.

Each month the ROI grew and grew, and at one point we were achieving an ROI of 41:1 ,which is incredible!

I’m excited to see what we can do together in the future to keep smashing the targets! They are a great team, very responsive to my urgent requests, honest and above all they are nice people, and that’s very important to me!”

Jessie McGregor, Head Of Marketing Hunter Gatherer Group

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Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

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Hunter Gatherer

The brief

The challenge

The solution

The results

£92,000

41:1

75

What our client said

Related case studies

National Express

Antony George

ERIKS

Unipart

Cadent

Fancy a chat?

The results

hello@redknows.co.uk

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