Teacher Lounge

Building a global brand and website that resonated across cultures and set a new standard in international teaching.

The brief

Our client, Alliance Strategies, empowers educators worldwide by creating exceptional international teaching opportunities that drive long-term career development and meaningful cultural exchange.

As the organisation grew, there were three brands under the Alliance Strategies umbrella brand, all offering teacher exchange programs as part of their proposition. This no longer made sense – the brands were competing against each other.

It was time to unite them under one roof with a single, standout identity.

The challenge

Create a global brand personality and website that felt fun, engaging, and approachable, yet professional and trustworthy, something teachers and partners could instantly connect with.

We dug deep into their vision, mission, and values, drawing out insights on the style and personality they wanted to express. Then our senior designer rolled up his sleeves to bring the new brand to life.
Mobile device website examples showing the new brand personality RedKnows created for Teacher Lounge
A brochure page visual showing the new brand personality for Teacher Lounge

The solution

After exploring three distinct concepts, the winning identity – Teacher Lounge – was born (and it happened to be our favourite too!). Playful yet innovative, the brand captures Alliance Strategies’ authentic, non-corporate personality while celebrating community and open conversation.

We developed everything from the brand name and logo to a full identity system, colour palette, typography, photography style, icons, and usage guidelines. A signature speech-mark graphic, paired with expressive character illustrations, became the heartbeat of the design, injecting personality and versatility across every touchpoint.

To take it further, we designed and built the Teacher Lounge website from the ground up. Optimised for UX, SEO, and mobile, the site seamlessly brings the new brand to life in digital form and provides a vibrant home for teachers and partners around the globe.

The results

1,100+

candidate enquiries in the first week after website launch

3,700+

website user sessions with a 63% engagement rate.

80%

engagement rate from referral traffic

What our client said

Strategic Marketing Services | Recruiters and Talent Teams | RedKnows
“We’re absolutely thrilled with the Teacher Lounge brand and website. The team completely understood what we were trying to achieve and turned it into something even better than we imagined. The brand feels fun, authentic, and true to who we are – and the website has given us a professional, engaging platform that teachers and partners love. It’s been a game-changer for us.”
Anna Downes Global Marketing Director – Alliance Strategies

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Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

The results

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