ERIKS

Helping a Specialised Industrial Service Provider launch an impactful employer brand in 360° virtual reality.

The brief

ERIKS are a specialised Industrial Service Provider offering a wide range of engineering components, technical services and customisation solutions to all areas of industry around the UK and across Europe.

The company has over 200 locations in the UK and employs nearly 15,000 people.

From helping companies cut their CO2 emissions, to keeping global food manufacturers moving at pace, ERIKS partner with some of the best known brands around and help them make a tangible difference.

The challenge

“We need an EVP so we can reduce employee attrition, reposition and drive our recruitment activity internally and externally, and save budget over the next 6 months.”

The solution

In partnership with the UK and Ireland team we defined and delivered a bespoke EVP for ERIKS in the UK, “Be Part Of Something Special” and launched it internally and externally.

The delivery channels included online and offline launch campaigns, video content, and organic and paid social media campaigns.

We also delivered a groundbreaking 360-degree virtual reality campaign, focused on keeping new successful applicants engaged with the brand between their offer date and start date.

The results

3.5%

drop in team attrition rates

292

roles filled which could be directly attributed to the EVP campaign

£190,000

saved on equivalent recruitment agency costs

3%

rise in employee engagement score year on year

What our client said

“When we were looking to partner with a talent marketing specialist to help us deliver our employer brand recruitment and retention strategy, we looked at numerous options, but for us, RedKnows was the clear choice.

They are a fantastic company to work with. The team has so much detailed experience and provides great solutions. I believe what sets them apart is their personal approach, which has helped us deliver some outstanding results.

I’d highly recommend Redknows to any business looking to develop or launch an employer brand, value proposition, or attraction and retention strategy.”

Wayne Hemmings, Head of Talent and Recruitment

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Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

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