Unipart

Saving a multinational organisation over £250,000 on equivalent recruitment agency costs.

The brief

Unipart are a supply chain solutions and performance improvement technologies partner that has grown into a global company with operations in manufacturing, and logistics, a well as offering consultancy in operational excellence.

The business has 8,000 employees making it one of the largest privately run businesses in its sector.

The challenge

“We need to recruit 1000 new heads on various shift patterns over the next 12 months.

They will operate from a brand-new site that hasn’t been built yet and we are competing with Amazon in the local area.”

The solution

We created organic and paid social media campaigns delivered over dedicated and newly created channels based on target audience demographics and interests.

We trained internal ‘Brand Ambassadors’ in the new division of the business to tell their stories online in an authentic and relatable way.

We devised and implemented an SEO strategy and helped develop and build a new careers microsite which was focused on engagement and conversion.

We created twelve pieces of video content featuring real team members telling great stories and sharing their experiences.

The results

1000

new hires five months ahead of schedule

£250,000

saved on equivalent recruitment agency costs

10,000

video views in the first six months

1

future talent pool for Unipart to use for similar needs in the future

What our client said

“The team at RedKnows are highly knowledgeable, fun to work with, engaging, creative, and they were able to understand our business very quickly.

We are thrilled with the results, and I’d highly recommend them”

Sarah Plumb, Head of Talent Acquisition

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Fancy a chat?

We’d love to show you what we can do, and we make pretty good coffee if you fancy popping in to see us? There will be biscuits, but no jargon, no sales pitch, and definitely no pressure

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