TikTok has access to your personal information including your name, age, gender, birthday, as well as what you enjoy and don’t enjoy watching, with a smart algorithm to keep you scrolling – kind of scary when you think about it, right?
Now imagine a platform that has access to all the above, plus ALL your professional career details including where you have worked and how long for, your skills and qualifications, and much more – even scarier!
Well, this may be coming to our screens soon, with LinkedIn confirming that they are currently beta-testing a short-form TikTok-style video feed to be included as a community-building feature on their platform.
This latest feature will be LinkedIn’s first attempt at creating a discovery style feed, making them one of the final social network leaders to attempt this feature.
LinkedIn’s biggest challenge is to get the community to embrace this feature and to stand out against the likes of TikTok, Instagram Reels, and YouTube Shorts.
How will the feed function and what content do we predict will perform well?
According to a LinkedIn user that shared a short demonstration of the beta-test in action, there will be a new tab added to the navigation of the LinkedIn app at the bottom of the screen called ‘video’.
The vertically scrolling feed will consist of algorithmically selected videos from creators
But more importantly, what sort of content can we expect to perform well on this platform?
LinkedIn has traditionally been a place for creators to share business-related written content.
However, with the rise of hashtags like #Careertok and #Corporate on TikTok – which have amassed over 13 billion views as of January 2024; there is certainly a market for business-related video content.
We expect top tips, trending roles, team culture, educational, and motivational content to perform well on the LinkedIn video feed based on the current successful business-related trends on TikTok and other short-form feed channels.
What does this feature mean for creators and businesses on LinkedIn?
We believe that smaller creators and businesses will greatly benefit from this feed.
It is no secret that growing your personal brand and/or business and reaching a broad audience can be challenging on LinkedIn.
However, this feed has the potential to provide creators with small networks the opportunity to go viral with one video, be seen globally, and grow their network.
Equally, this could be a huge opportunity for small to medium businesses without a large following to connect with a large audience.
Here’s some video best practices to make great content:
- Shoot vertically – vertical videos are optimised for mobile.
- Keep it short – try to keep it under two minutes, make the video as snappy as possible.
- Write a strong caption (minimum of 50 words) – your caption should be insightful with some quick takeaways from the video.
Are you excited for video feed to come to LinkedIn?
Or do you wish the ‘TikTokification’ of your favourite social networks would stop?
We’d love to hear what you think – head over to the RedKnows LinkedIn channel to join the conversation.
