Okay I’ll admit, as a seasoned marketing professional I may be slightly biased. But trust me when I say, a marketing career can be one of the most creative, challenging and darnright fun jobs you can do.

From jazzing up visuals on Canva to writing badass SEO-optimised copy, each day in the life of a marketer is never the same. Read on to find out why a career in marketing is just [redacted] brilliant.

Y’all need marketing.

Let’s be honest, marketing is everywhere.

Businesses, organisations, charities, sports clubs, universities, TV channels, concerts, governments, nightclubs, your dad’s 60th BYOB birthday bash – no matter what it is you’re involved in, you’re going to need a marketing whizz to help you succeed. And no pressure, but its often the quality of that marketing that can make or break your enterprise.

So, with a career in marketing, you’ll be open to a buffet of tasty job opportunities. You can delve into the digital world of Search Engine Optimisation, email marketing and Google Analytics. If you fancy something more creative, brand, design and content creation will certainly get your juices flowing. If TikTok and Instagram is more your style, there are plenty of opportunities on the market for digital natives to make some noise on social media.

But what’s really special about marketing is you’ll typically have a chance to do all of the above,
and more!

The creative / analytic lovechild.

Marketing is a weird one.

One minute you could be making snazzy video content and living your best life on creative design platforms (shoutout to Canva). The next you’ll be knee-deep in social media metrics, web traffic and click-to-open rates. It really is a beautiful partnership between creativity and analytics and few jobs blur this line the way marketing does.

With that being said, it’s a good idea to brush up on your digital know-how. Becoming best friends with the likes of Google Analytics, MailChimp and Adobe Creative Suite are good places to start. Web and content systems such as WordPress will also prove to be powerful allies, as well as the various social media ads platforms. Although, to be honest, Facebook Ads Manager still baffles the best of us.

If you’re considering a career in marketing, there are a bunch of free courses and resources you can access to become an expert on the tools mentioned above. As well as development courses for marketers who want to polish their existing skills.

Marketin’ All Over The World.

A career in marketing can take you places. Literally.

If remote, hybrid or flexible working is a must-have for you, then a marketing career should definitely be on your radar. Many aspects of a marketing role can be done using a laptop, so as long as you have a decent Wi-Fi connection you could work from anywhere in the world.

When it comes to finding that perfect work-life balance, marketing has you covered. The flexibility offered is extremely valuable and allows a marketing professional to manage their own time. In my years of experience, (this sentence is already ageing me), a hybrid approach has been life changing; it’s allowed me to move across the country while still being able to do a job I know and love, I’ve saved time and money on commuting, I’m able to dedicate more time to my friends and hobbies, and the time I do spend in the office feels even more rewarding and collaborative.

Up for it?

While I may be running the risk of sounding like a broken record, a career in marketing really is
bloody awesome.

If you’re thinking about a career in marketing, get in touch with the RedKnows team. We’re always on the lookout for top talent and we’d love to hear from you.


Written by Jordan

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