A specialist marketing agency which helps leading companies recruit and retain the most suitable employees is celebrating after reaching the final of a prestigious award scheme. 

Redknows, which is part of the Leicester-based CWA brand, helps organisations around the world identify, attract and retain exceptional talent for critical in-house roles. 

At the annual TIARA Awards in London, Redknows was among the top entrants for Best Talent Attraction Strategy. The awards celebrate excellence and innovation in the UK & Ireland’s high-performing recruiters, with revenues of £5 Million and above.* 

As part of its awards submission, Redknows showcased its expertise in helping organisations reduce recruitment spend, improve retention rates, strengthen employee engagement and demonstrate their unique value to prospective candidates. 

One example involved Redknows assisting a British multinational company to recruit 1,000 new employees six months ahead of schedule, while saving a quarter of a million pounds of the equivalent recruitment agency costs. 

In another example, a leading bus company was successful in taking-on a more diverse range of drivers. By challenging traditional role perceptions with targeted, data-led campaigns, applications from women and ethnic minority candidates increased from 2% to 26% in a year. 

Neil Rudolph, CWA Director and founder of RedKnows, said: “It is absolutely tremendous to be shortlisted for the TIARAs, which set the standards for excellence in the recruitment sector. 

“RedKnows is already well known for impactful and high return on investment EVP and Employer Branding Strategy for in-house talent teams. This latest recognition emphasises the value we can bring to organisations and signals a bright future as part of the CWA brand.” 

*The TIARAs recognise the highest levels of Employee Excellence, Innovation, Client & Candidate Service, Business Growth, Purpose & Values in the UK & Ireland’s top-performing recruiters, with revenues of £5 Million and above.